4711 is one of the oldest fragrance brands in the world, with a well-known and renowned name dating back to the late 18th century. Every fragrance from 4711 is carefully crafted with the vision of creating new classics.

The formula for 4711 Original Eau de Cologne remains a secret, but it includes essential oils known for their aromatherapeutic properties. The fragrances are always presented in beautiful bottles and packaging that do justice to the contents!

ALPS expresses a sense of well-being and a love for nature. Thanks to naturally derived ingredients and mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.

Each product is designed to evoke positive emotions, deliver emotional experiences, and elevate your overall sense of well-being. The essence of ALPS centers on a new world of positive vibes, emotional pleasure, and an enhanced state of wellness. For this reason, ALPS uses Givaudan’s Vivascentz™ and Moodscentz™ technologies, which measure the positive effects of fragrances on consumers.

Alyssa Ashley was founded in the 1960s by an artist. He saw himself as an artist of the modern age, designing bottles and packaging with abandon, through which he discovered his passion for perfume. Alyssa was the name of his youngest daughter and Ashley her nickname.

Alyssa Ashley has been setting fragrance trends for over 30 years and is growing stronger by the day, releasing an ever greater number of trendy, innovative products, made of only the finest ingredients.

BaByliss was founded in Paris in 1960, launching the very first curling iron. Today, BaByliss is a world-leading brand in hair styling and is available in over 60 countries. Associated with some of the biggest names in the industry, BaByliss combines expertise and technology with fashion and creativity. Quality and functionality are at the heart of BaByliss!

The BaByliss range offers professional-grade products with exceptional design and quality—for both men and women. BaByliss holds extremely high standards for material quality and durability.

Baldessarini is a brand for the sophisticated urban man who demands only the best—someone who knows his place in the world and owns it. Fragrances from Baldessarini add prestige to your fragrance collection with their classic and exclusive appeal.

Originally founded by Werner Baldessarini, former chief designer and later CEO of Hugo Boss, the brand began as a luxury fashion line under Hugo Boss. In 2002, the first Baldessarini fragrance was launched, followed by a series of successful scents. Today, Baldessarini offers a total of five fragrance lines, each accompanied by matching body care products.

BO Paris is THE brand for beauty and hair care accessories that make all the difference!

Launched in 2014, the BO Paris brand offers you a big choice of diverse, high-quality products.

Beautiful scents in fantastic bottles and packaging! Betty Barclay is a lifestyle brand that offers everything from watches and sunglasses to clothing and these lovely women’s fragrances – always created with that special touch!

The fragrances are perfect for the modern, quality-conscious woman who appreciates feminine and romantic scents in elegant bottles.

BMW Fragrances is a unisex collection designed to challenge expectations and open up new expressions. Each fragrance is created as a celebration of individuality, creativity and personal style – regardless of gender or norms.

Through innovative and sustainable technology, the series offers a whole new level of personal freedom. The concept is based on layering – combining multiple fragrances to create a unique signature that reflects you. The result is a tailor-made fragrance experience where each layer enhances and deepens the whole.

Italian brand FILA was founded as early as 1911 and has since grown into a global sports brand, established in over 70 countries. Over the years, FILA has collaborated with several sports stars, particularly in tennis, where Björn Borg was a long-time ambassador.

Today, the brand represents “casual sportswear” and is well known in the world of fashion and sneakers.

Furla was founded in 1927 by Aldo Furlanetto in Bologna and has over the years made a name for itself as one of the leading players in leather goods. Furla’s bags, shoes, and accessories are known for their high quality, vibrant creativity, and modern Italian design.

Now, the first licensed Furla fragrances have also been developed—crafted with a precision of subtlety and contemporary design that shares the Italian spirit with the world. The perfumes are created to reflect each woman’s unique personality, timeless in nature and composed of the most exclusive raw materials. They embody a sophisticated elegance that exudes luxury.

The colorful world of Gabby’s Dollhouse has entered children’s everyday lives with a collection of hairbrushes and hair accessories that make hair care both more fun and easier.

Practical function meets playful design in colorful brushes that make it easier to detangle hair, as well as soft hair bands, clips and tiaras that fit comfortably even during play. The collection also offers ready-made accessory kits that give children the opportunity to choose and create their own favorite hairstyles.

Since 1867, when chemist Henrik Gahn founded his company in Uppsala, Gahns has been a trusted classic in Swedish homes. With a proud tradition of quality and craftsmanship, Gahns has earned the trust of generations and continues to attract new customers.

The range includes, among other things, the iconic soaps. A heritage brand with its eyes set on the future…

The story of Hawaiian Tropic began in Hawaii, where the very first bottle was created back in 1969 – featuring the iconic coconut scent and tropical ingredients that still define the brand today.

Today, Hawaiian Tropic offers a wide range of sun protection oils, lotions, and after sun products. All formulas are vegan and enriched with natural ingredients like coconut oil and shea butter to nourish and soften the skin.

The products provide reliable sun protection with SPF up to 50, UVA and UVB filters, and water-resistant formulas that protect both on land and in the water. After a day in the sun, Hawaiian Tropic After Sun helps hydrate the skin and extend that sun-kissed feeling.

With Hawaiian Tropic, you get effective protection, care, and that unmistakable summer feeling – every day in the sun.

hej:pure är ett doftvarumärke som karaktäriseras av tre kriterier; clean, sustainable & responsible och som jobbar för #good for communities och #good for the planet.

CLEAN: alla ingredienser är ”clean” och noggrant framtagna. De är dessutom veganska. SUSTAINABLE: Både glasflaska och kartong är framtagna av återvunnet material, samt helt återvinningsbara. RESPONSIBLE: Varje doft innehåller en ”hero"-ingrediens som är hållbart, ekologiskt och socialt rättvist framställd och hej:pure stödjer på många sätt samhällena i ursprungsregionerna, bl a via samarbete med Världshälsoorganisationen WWF och Climate Partner. Inspirationen till dofterna kommer ursprungligen från Skandinavien där den hållbara livsstilen redan har slagit igenom, där naturen är ren, vacker och eftertraktad samt där vi säger ”hej” till varandra.

Hydracolor är det ett mjukgörande läppbalsam som ger färg, fukt, skydd och näring åt dina läppar. Hela sortimentet är parabenfritt och hypoallergeniskt, vilket betyder att de även passar dig med allergi. Sortimentet innehåller ett brett spektra av nyanser som ger dina läppar en touch av färg, från diskret beige till rödare toner.

I sortimentet finns även ett skyddande läppbalsam anpassat för både män och kvinnor, utan färg och med SPF 50. Hydracolor Unisex skyddar mot både värme och kyla - perfekt för stranden eller skidresan då läpparna behöver extra skydd!

Kids stuff har hjälpt föräldrar göra barnens badstund till en rolig aktivitet i över 20 år. Med produkter som färgglatt skum och bubbelbad som ändrar färg har badandet blivit en kreativ och lekfull stund för barn från 2 år och uppåt.

Kids stuffs produkter har utvecklats med en försäkran om att de lämnar barnen rena samtidigt som de är tillförlitliga och milda för barn i ung ålder. Alla produkter är producerade i England och innehåller utvalda ingredienser för barnens känsliga hud.

Maui Moisture är ett veganskt hår- och kroppsvårdsvarumärke innehållande tropiska och vårdande ingredienser. Dessutom är första ingrediensen i ingredienslistan inte vatten, som i många liknande produkter, utan återfuktande aloe vera juice.

Med Maui Moisture slipper du mineralolja, silikoner, gluten, tensider och syntetiska färgämnen.

OGX är ett amerikanskt hårvårdsvarumärke med salongskvalitet som gjort stor succé i bl a England, USA och nu i Sverige. Sortimentet innehåller en mängd olika serier, alla med sin unika doft och högkvalitativa ingredienser.

OGX produkter skall vara som ditt hårs bästa vän, produkter som inte vill förändra ditt hår utan som tar fram hårets bästa sidor! Oavsett hårtyp eller kvalitet kan du med OGX hitta en serie som passar just dig. Alla serier har sina unika egenskaper, ingredienser och dofter. Testa dig fram och få "happierhair !

Police är ett världsberömt livsstilsvarumärke som snabbt hittar och speglar nya trender, med allt från solglasögon och klockor till dessa härliga dofter!

Police dofter finns för både honom och henne och är förpackade i snygga och originella flaskor som du gärna låter stå framme.

ST MORIZ offers self-tanning products that deliver a natural, flawless, and long-lasting professional result! All products are dermatologically tested and developed with the help of professional salons.

The ST MORIZ range is produced in the UK, where the brand holds a leading position in the self-tanning market. The products have won numerous awards, including from the Cosmopolitan Beauty Awards, Beauty Awards, and Stylist Skincare Awards. These are products that live up to their promises!

Tabac is a classic brand for men, launched back in 1959, offering a range that includes men’s fragrance, body care, and high-quality shaving and beard care products. The Tabac Original fragrance is considered one of the most popular men’s scents of all time.

With its broad assortment, Tabac provides great fragrance while helping you achieve the perfect shave or take care of your beard.

The Merchant of Venice är ett parfymvarumärke skapat i Venedig med unika, utsökta parfymer. Dofterna är en modern tolkning av de venetianska traditionerna inom parfymtillverkning, skapade av endast naturliga och dyrbara råmaterial och essenser.